Recital 45

Data subjects that have refused a request for consent are often confronted with a new request to give consent each time they visit the same controller’s online service again. This may have detrimental effects to the data subjects which may consent just in order to avoid repeating requests. The controller should therefore be obliged to respect the data subject’s choices to refuse a request for consent for at least a certain period. This obligation is applicable to any controller that accesses or stores personal data in the terminal equipment of the data subject, including third party cookie providers.