Recital 45

Subscribers or users that have refused a request for consent are often confronted with a new request to give consent each time they visit the same provider’s online service again. This may have detrimental effects to the subscribers or users which may consent just in order to avoid repeating requests. The provider should therefore be obliged to respect the subscriber or users' choices to refuse a request for consent for at least a certain period. This obligation is applicable to any provider that accesses or stores information in the terminal equipment of a subscriber or user, including so-called third-party cookie.