Recital 46a

Standardisation should play a key role to ensure that technical solutions are available for data subjects to easily set their consent preferences and enable them to make granular and informed decisions. In particular, the standards should enable data subjects to consent, refuse consent and exercise the right to object for direct marketing purposes. The standards should ensure that the conditions for consent under Regulation (EU)2016/679 are fulfilled and enable consent for different purposes. The standards should be prepared in a way that takes into account the operation of businesses in a digital environment and that ensures information is promoted in the digital economy and supports access to content and services on the open web. The standards should ensure that consumer law and competition law requirements are appropriately observed, preventing in particular self-preferencing practices in the provision of the technical solutions that enable setting consent choices.