Article 6

1a.For the purposes of paragraph 1, a data subject shall only be required to set up a permanent user account or supply personal data in order to access offers or purchase goods or services if it is strictly necessary to set up the account or supply the data.

If the offers can be accessed or the goods or services purchased without setting up a permanent user account or without supplying the data, the controller shall provide the data subject with a clear, easily accessible and non-discriminatory option for doing so, and use of this option shall not entail less favourable conditions for the data subject.’