Recital 43o (new)
Only Parliament amendments propose this recital. Parliament committees have tabled 1 amendment to this recital.
Latest text22 October 2026ST 14756/26
Contains no amendment to this recital.
Numbering
Only Parliament amendments propose this recital. The Commission proposal and the Council texts number other recitals 43–43a: Recitals 43 and 43a.
Parliament amendments
1 amendment to this recital
1 would add wording.
| Type | S&D |
|---|---|
| + Addition | 1 |
By political group
- + Addition S&D 1
416 +Addition Marina Kaljurand +8S&D · ITRE–LIBE “To incentivise the uptake, effectiveness and attractiveness of strictly limited contextual advertising, certain additional practices should also be…” numbered 43o
(43o)To incentivise the uptake, effectiveness and attractiveness of strictly limited contextual advertising, certain additional practices should also be exempt from the consent requirement, including frequency capping, defence against ad fraud, and measurement and attribution. Exemptions for these practices should be defined narrowly, and should be conducted by the online service itself, or by a trusted third party acting exclusively on its behalf. For frequency capping, for example, the online service being accessed by the user may process no more than a counter, without any unique identifier, for the sole purpose of limiting a user’s exposure to a particular advertisement.
- Tabled by
- Marina Kaljurand, Elena Sancho Murillo, Brando Benifei, Birgit Sippel, Alex Agius Saliba, Francisco Assis, Elisabeth Grossmann, Kristian Vigenin, Matjaž Nemec
- Group
- S&D
- Targets
- Digital Omnibus proposal Recital 43o (new)
- Document
- ITRE–LIBE amendments 401–526 to the draft report
- Source
- Official text, page 15
- Printed header
- Recital 43 o (new)