Amendment 418· Digital Omnibus proposal Recital 43q (new)

(43q)Creating instant anonymous aggregated information about the usage of an online service to measure the audience of such a service where it is carried out by the controller of that online service or by a processor acting on behalf of this controller for the sole use of the controller, means processing to obtain insight into the performance and use of the online service in an instantly anonymised, aggregated and general manner. The aggregated information should not relate to a specific data subject and should therefore be anonymous aggregated information. It should not involve fingerprinting techniques or the creation of persistent identifiers. The data collected should not be further processed for another purpose, combined with data from other services from the provider of the online service or from a third party, such as analytics information from other websites or apps, or shared with third parties.