Amendment 415· Digital Omnibus proposal Recital 43n (new)

(43n)Low-risk advertising practices that should be exempt from consent include the delivery and targeting of strictly limited contextual advertising, which should be restricted to processing information about the device, such as operating system and browser type, abstracted to high-level categories. For example, specific browser versions should not be processed for this purpose. Such advertising may also make use of coarse geolocation data abstracted to the level of a region, or at the narrowest to the level of a city; temporal information such as date and time; and the content the user is immediately viewing, abstracted to broad categories and taxonomies, such as ‘sports’, ‘travel’, or ‘luxury goods’. Search query data should not fall within strictly limited contextual advertising.