Amendment 414· Digital Omnibus proposal Recital 43m (new)

(43m)Providers of online services may have a legitimate interest in monetising their services, including through advertising. Therefore, providers of online services should be able to deliver basic forms of online advertising that carry minimal privacy and personal data protection risks. That ability may become particularly important where users are able to refuse consent at the browser or operating system level for the processing of their personal data, as well as the storing and accessing of information on their terminal equipment. In such cases, without specific exemptions, online service providers would be unable to seek consent for low-risk advertising practices, even where they would have justifiable legitimate interests in doing so. Such low-risk advertising practices should therefore be exempt from the obligation to obtain consent for use of the processing and storage capabilities of terminal equipment.