Amendment 1590· GDPR Article 88d (new)

'Article 88d

Processing in the context of the provision of audiovisual media services of general interest

Where the processing of personal data, including the storage of or access to personal data already stored in the terminal equipment of a natural person, is necessary for the delivery and audience measurement of both programmes and advertising provided by audiovisual media services of general interest, as referred to in Article 7a of Directive 2010/13/EU, such processing shall be carried out on the basis of legitimate interests within the meaning of Article 6(1)(f) of Regulation (EU) 2016/679. This shall apply except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data, in particular where the data subject is a child.

Any such processing shall be subject to appropriate organisational and technical measures, as well as safeguards to protect the rights and freedoms of the data subject. These measures and safeguards shall be set out in a sectoral code of conduct established in accordance with Article 40(2)(b) of Regulation (EU) 2016/679 and approved pursuant to Article 40(5) thereof.