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Digital Omnibus tracker

Digital Omnibus proposal

Recital 43o

Compare the available Commission, Council and Parliament texts and amendments affecting this recital.

Recital total: 1 part · 0 Council drafts · 1 Parliament amendment

Source notes (1)
  • No Commission counterpart is printed for this Parliament-proposed recital.

Removed wording is struck through; added or replacement wording is highlighted.

Institutional text

European Commission proposal

The wording proposed by the Commission at the start of this legislative file.

No standalone Commission wording is mapped to these tracked parts. A newly proposed provision may have no earlier text of its own.

Institutional text

Council Presidency texts

Successive Presidency compromise texts. Their inclusion does not imply agreement or adoption.

No Council wording is mapped to these tracked parts.

Competing proposals

European Parliament amendments

These are alternative tabled amendments. An amendment affecting several tracked parts appears once here, with each target identified.

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Additional proposed wording Amendment 416 · Marina Kaljurand, Elena Sancho Murillo, Brando Benifei, Birgit Sippel, Alex Agius Saliba, Francisco Assis, Elisabeth Grossmann, Kristian Vigenin, Matjaž Nemec ITRE · LIBE
(43o)

To incentivise the uptake, effectiveness and attractiveness of strictly limited contextual advertising, certain additional practices should also be exempt from the consent requirement, including frequency capping, defence against ad fraud, and measurement and attribution. Exemptions for these practices should be defined narrowly, and should be conducted by the online service itself, or by a trusted third party acting exclusively on its behalf. For frequency capping, for example, the online service being accessed by the user may process no more than a counter, without any unique identifier, for the sole purpose of limiting a user's exposure to a particular advertisement.